Share your needs with us, get contacted by law firms.
Free. Takes 2 min.
The advertising and marketing industry in Liverpool, UK, is dynamic and flourishing. Correspondingly, its legal framework is complex, having evolved to ensure fair competition, consumer protection, and ethical advertising. It encompasses areas like data privacy, comparative advertising, promotions, and misleading or false advertisements. They are primarily regulated by the Advertising Standards Authority, Competition and Markets Authority, and legislated via the Consumer Rights Act 2015, Data Protection Act 2018, and the UK code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).
A lawyer's assistance can prove invaluable in several scenarios in the advertising and marketing industry. You may need legal advice when creating or reviewing marketing campaigns to ensure they are compliant with regulations or when negotiating contracts with agencies, media outlets, or influencers. Lawyers can also assist if you face complaints about your advertisements, close down an untrue competitive claim, or safeguard your business against deceptive ad practices. Notably, in case of data privacy breach allegations, legal assistance becomes paramount.
While the overall UK’s Advertising and Marketing laws apply to Liverpool, local businesses must also be aware of The Liverpool City Council's bylaws that regulate outdoor advertisements. In addition to the mentioned legislatures, the Privacy and Electronic Communications (EC Directive) Regulations 2003 permits electronic marketing communications only with prior consent, affecting digital marketers significantly. Knowledge of these laws can prevent potential legal issues in both on and offline mediums.
Both the national Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) are responsible for regulating the advertising industry in Liverpool, besides the local Liverpool City Council.
Yes, outdoor promotional activities are covered under Liverpool City Council's local bylaws.
Not all. Any marketing approach that uses personal data must be in line with the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2003, which require prior consent for certain communications.
Yes, you can. However, any comparisons must be accurate and not misleading to consumers, according to the Consumer Rights Act 2015 and the CAP Code.
The Competition and Markets Authority can step in if a competitor's advertising is spreading false information about your product or service. Legal assistance could expedite the process and stop such practices.
Several resources like the Advertising Standards Authority, Competition and Markets Authority, Information Commissioner's Office (for data protection guidance) websites, and Law Society of England and Wales's directories, can be beneficial. They provide necessary information, recent updates, and ethical guidelines tied to advertising and marketing laws.
If you find yourself in a situation requiring legal advice related to Advertising and Marketing in Liverpool, start by identifying your legal problem clearly. You can then consult the Law Society of England and Wales to find a suitable solicitor specializing in this domain. Don't forget to collect and organize all the relevant documents to enable your solicitor to provide the best possible advice.
